# Megan Carter — GenX Lifestyle & Home UGC Creator

> Megan Carter is a Gen X content creator and mom of two based in Franklin, TN. She specializes in short-form lifestyle, home, wellness, and beauty UGC video content for brands targeting women 40+. With 15+ years in customer-facing roles, her content focuses on relatable, trust-building storytelling that drives engagement and conversion.

## About

- Name: Megan Carter
- Location: Franklin, TN (available worldwide for remote collaborations)
- Niches: Lifestyle, Home, Wellness, Beauty
- Audience focus: Women 40+ (Gen X buyers)
- UGC experience: 2 years
- Customer-facing experience: 15+ years
- Style: Conversational, never scripted; authentic and relatable

## Brands worked with

- Olay
- Target (UGC-style)
- Native
- The Container Store

## Services

- Short-form video content
- Product demos and reviews
- Lifestyle photography
- Hook and CTA variations
- Raw footage
- Ad usage rights
- Monthly content packages
- Add-ons: b-roll, extra hooks, CTAs, raw footage

## Packages

- Starter — $150 — 1 short-form video, 1 round of revisions, vertical format. 3–5 day turnaround.
- Growth — $400 — 3 short-form videos with hook variations and captions. (Most popular)
- Content Bundle — $650 — 5 videos + 5 photos, raw footage, ad usage rights.

## Portfolio (funnel-mapped)

- Awareness: "3 Things Women Over 40 Should Stop Doing in Their Routine"
- Consideration: "Why I Switched to This Moisturizer"
- Conversion: "Honest Review After 2 Weeks (Worth It?)"

## Case study — Olay

3 short-form videos focused on real-life routine and honest product experience.
- 42% higher engagement vs brand average
- 28% increase in saves
- Strong positive sentiment
- Audience: Women 35–55, busy, value-driven, home-focused, practical solutions

## Contact

- Email: megan@megancarterugc.com
- Instagram: https://instagram.com/megancarterlife (@megancarterlife)
- TikTok: https://tiktok.com/@megancartercreates (@megancartercreates)
- YouTube: Megan Carter UGC

## Site

- Home (single page): /
- Sections via anchors: /#about, /#portfolio, /#packages, /#contact